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Independent Mountain West digital studio

Spokane, Washington / Working everywhere

LanesBrains

Build the thing
they can’t ignore.

Sharp websites, custom apps, and digital systems for creative startups and established businesses ready to make a real move.

StrategyDesignDevelopment

Sharp websites, custom apps, and digital systems for creative startups and established businesses ready to make a real move.

Tell us what you’re building
StrategyDesignDevelopment

A capable studio for uncommon ideas

Big sky thinking.
Boots-on-the-ground execution.

We bring senior frontend craft, practical product thinking, and direct collaboration to every job. No bloated process. No disappearing act. Just thoughtful work built to do its job and hold up over time.

Selected work / 2023–2026

Proof in the work.

A mix of original products, local business sites, and large-scale client platforms.

View every case study
01Victory JournalTrading product / 2026
Welcome back, TraderDEMO
Net P&L$12,480+18.4%
Win rate68%Last 30 days
Profit factor2.14On plan
ESU6Long+$640.00NQU6Short+$1,220.00CLU6Long-$180.00

A serious trading journal built around discipline, clarity, and real data.

Product design and full-stack development for a growing platform that connects trading accounts, normalizes trade data, surfaces performance, and helps traders build better habits.

  • Product strategy
  • Nuxt application
  • Data integrations
  • Dashboard UX
View case study
02Birdsong Hearing BenefitsHealthcare platform / 2024
Birdsong Hearing Benefits website with an eagle in flight

A polished healthcare experience built to communicate complex benefits clearly across a growing digital platform.

View case study
  • Frontend development
  • CMS architecture
  • Responsive systems
Visit live site
09Good Trade LocalLocal trade marketplace / 2026
Good Trade Local marketplace homepage

A local-first marketplace where neighbors exchange useful items, skills, and services without transaction fees.

View case study
  • Product strategy
  • Marketplace UX
  • Nuxt application
  • Matching systems
Visit live site
10Digital MedicAI search audit tool / 2026
Digital Medic AI search readiness scanner

A small-business website scanner that turns search and AI-readiness signals into prioritized, paste-ready improvements.

View case study
  • Product strategy
  • Audit engine
  • Nuxt application
  • Report UX
Visit live site
12BackfieldYouth sports sponsorship platform / 2026
Backfield youth sports sponsorship platform homepage

A nationwide platform that helps youth teams create professional sponsorship campaigns without taking custody of sponsorship funds.

View case study
  • Product strategy
  • Campaign builder
  • Nuxt application
  • Multi-tenant systems
Visit live site

Built close to home

Regional work with a real job to do.

Lead-generating websites and useful platforms for businesses and communities across Spokane and the Inland Northwest.

Terra Lane Insurance website displayed on desktop
03Local business website

Terra Lane Insurance

A clear, personal insurance website designed to turn a complicated decision into an approachable conversation.

Fortify community website showing families and community work
04Community platform

Fortify

A bold, media-rich system that gives a mission-driven organization room to tell human stories and grow its reach.

The Floor Trust website with its bold black and white visual system
05Flooring marketplace

The Floor Trust

A high-character flooring platform that pairs a trusted vendor network with practical tools for making expensive decisions clearer.

Away We Go Moving website featuring a Spokane mover at work
06Local moving website

Away We Go Moving

A conversion-focused local service website that makes a stressful move feel organized, credible, and easy to start.

Acorn Electric website with its squirrel electrician brand mark
07Local service website

Acorn Electric

A service-first digital home for a Spokane electrical company, built to turn residential needs into qualified conversations.

Spokane Catholic community network homepage
08Community directory

Spokane Catholic

A regional Catholic network connecting trusted businesses, parishes, events, daily resources, and community members in one place.

One more from the workshop

Built to read the signal in the noise.

BNI Detector turns crowded recommendation threads into evidence worth checking before a local hiring decision.

What we build

Useful, beautiful,
built to last.

01

Websites that move the business

Strategy, design, frontend development, and CMS work for companies that have outgrown the ordinary.

  • Marketing sites
  • Custom CMS
  • Landing pages
  • Performance
02

Apps and digital tools

Purpose-built products that turn a useful idea or an internal headache into a sharp, dependable system.

  • Nuxt applications
  • Dashboards
  • APIs
  • Product UX
03

A steady digital partner

Ongoing improvements, experiments, maintenance, and technical direction without hiring a full internal team.

  • Retainers
  • Optimization
  • Support
  • Consulting

The working style

Close enough to care. Experienced enough to lead.

  1. 01Find the real problem

    We get clear on the business, the audience, and what the work needs to accomplish.

  2. 02Shape the right thing

    Direction, structure, and visual language come together early so you can react to something real.

  3. 03Build it with care

    Design and development stay connected through launch, with no handoff gap or mystery middle.

  4. 04Keep improving

    We launch cleanly, measure what matters, and stay available for the next useful move.

Spokane roots / Wider range

Built here.
Useful anywhere.

Lanes Brains provides Spokane web design, custom web development, Nuxt applications, and CMS systems for teams across Spokane Valley, Liberty Lake, Coeur d’Alene, and the Inland Northwest.

For work farther afield, the process stays direct: senior strategy, design, and development with the same person from the first conversation through launch.

  • Spokane
  • Spokane Valley
  • Liberty Lake
  • Coeur d’Alene
  • Inland Northwest
  • Nationwide

Ways to work together

Clear starting points.
Custom where it counts.

Every project is scoped to the work, but you should know the neighborhood before we talk.

Trailhead

From $350/month

A strong website without the heavy upfront lift.

  • Custom starter site
  • Hosting and maintenance
  • Monthly updates
  • 12-month engagement
Discuss this route

Outrider

From $1,500/month

An ongoing build partner for businesses that keep moving.

  • Priority monthly capacity
  • New pages and experiments
  • Analytics and optimization
  • Technical support
Discuss this route

Custom applications typically begin around $8,500. Final scope and payment structure are agreed before work begins.

Founder-ledRLSpokane / Mountain West

Rich Lane / Founder & builder

Lanes Brains has a studio name and a real person behind the work.

I’m a frontend developer and digital builder with years of experience shipping client-facing websites, custom CMS platforms, healthcare landing-page systems, and original apps. Lanes Brains is the studio I’ve built around senior craft, direct communication, and the freedom to try something ambitious.

The sensibility comes from the Rocky Mountain West: independent, practical, a little restless, and serious about doing the job right.

Straight answers

Good questions before good work.

What does Lanes Brains build?

Lanes Brains designs and develops custom marketing websites, Nuxt web applications, CMS platforms, landing-page systems, dashboards, and original digital products.

Do you only work with Spokane businesses?

No. The studio is based in Spokane and regularly serves Spokane Valley, Liberty Lake, Coeur d’Alene, and the Inland Northwest, while working remotely with teams anywhere in the United States.

How much does a custom website cost?

Custom website projects generally start at $4,500. Custom applications typically begin around $8,500, and ongoing website partnerships start at $350 per month.

Can you improve an existing website or CMS?

Yes. Lanes Brains can redesign an existing site, improve performance and conversion paths, extend a CMS, add landing pages, or become an ongoing frontend and technical partner.

Do you build web applications as well as websites?

Yes. The portfolio includes marketplaces, analytics tools, sponsorship platforms, community directories, dashboards, and other custom applications built around a specific business problem.

Open for select projects

What are you ready to build?

Tell me where you are, where you’re trying to go, and what’s getting in the way. I’ll reply personally.

rich@lanesbrains.com