Independent Mountain West digital studio
Spokane, Washington / Working everywhere
Build the thing
they can’t ignore.
Sharp websites, custom apps, and digital systems for creative startups and established businesses ready to make a real move.
A capable studio for uncommon ideas
We bring senior frontend craft, practical product thinking, and direct collaboration to every job. No bloated process. No disappearing act. Just thoughtful work built to do its job and hold up over time.
Selected work / 2023–2026
A mix of original products, local business sites, and large-scale client platforms.
View every case studyProduct design and full-stack development for a growing platform that connects trading accounts, normalizes trade data, surfaces performance, and helps traders build better habits.
A polished healthcare experience built to communicate complex benefits clearly across a growing digital platform.
View case study
A clear, personal insurance website designed to turn a complicated decision into an approachable conversation.
View case study
A bold, media-rich system that gives a mission-driven organization room to tell human stories and grow its reach.
View case studyFrom the workshop
We keep building our own products too: marketplaces, analysis tools, and practical platforms shaped from problems worth solving.
What we build
Strategy, design, frontend development, and CMS work for companies that have outgrown the ordinary.
Purpose-built products that turn a useful idea or an internal headache into a sharp, dependable system.
Ongoing improvements, experiments, maintenance, and technical direction without hiring a full internal team.
The working style
We get clear on the business, the audience, and what the work needs to accomplish.
Direction, structure, and visual language come together early so you can react to something real.
Design and development stay connected through launch, with no handoff gap or mystery middle.
We launch cleanly, measure what matters, and stay available for the next useful move.
Ways to work together
Every project is scoped to the work, but you should know the neighborhood before we talk.
Trailhead
A strong website without the heavy upfront lift.
Custom Build
Most popularFor a serious website, app, or digital system with a clear finish line.
Outrider
An ongoing build partner for businesses that keep moving.
Custom applications typically begin around $8,500. Final scope and payment structure are agreed before work begins.
Rich Lane / Founder & builder
I’m a frontend developer and digital builder with years of experience shipping client-facing websites, custom CMS platforms, healthcare landing-page systems, and original apps. Lanes Brains is the studio I’ve built around senior craft, direct communication, and the freedom to try something ambitious.
The sensibility comes from the Rocky Mountain West: independent, practical, a little restless, and serious about doing the job right.
Open for select projects
Tell me where you are, where you’re trying to go, and what’s getting in the way. I’ll reply personally.
rich@lanesbrains.com