The challenge
Birdsong serves health plans, employers, members, and providers. Each audience needs different information without making the overall experience feel fragmented or overly clinical.
Birdsong Hearing Benefits
A polished healthcare experience built to communicate complex benefits clearly across a growing digital platform.
Inside the project
The approach
The frontend system balances large editorial moments with reusable content patterns, responsive behavior, and a CMS structure the organization can continue to grow.
The result
A flexible public platform that makes a specialized healthcare benefit easier to understand while giving the internal team room to publish and evolve.
Lanes Brains contribution
From the first decision through the finished interface.
- 01Frontend development
- 02CMS architecture
- 03Responsive systems