The challenge
Flooring quotes are difficult to compare and the industry often asks homeowners to make high-cost decisions without enough context. The experience needed to feel candid, useful, and unlike a generic contractor website.
The Floor Trust
A high-character flooring platform that pairs a trusted vendor network with practical tools for making expensive decisions clearer.
Inside the project
The approach
We paired an unapologetic editorial identity with a vendor network, product content, and a practical prorate calculator that gives visitors something useful before they ever make contact.
The result
A memorable digital platform with the personality to stand apart and the product structure to support buyers, trusted vendors, and future tools.
Lanes Brains contribution
From the first decision through the finished interface.
- 01Nuxt development
- 02Interactive calculator
- 03Frontend systems
- 04Content architecture